Crossing the AI divide: How to compete in the age of adoption and trust

​AI is no longer a future trend, it’s a systems shift transforming how organisations work. But while pilots are everywhere, only a few turn adoption into real transformation.

To capture ROI and avoid costly risks, leaders must go beyond experimentation. The real challenge isn’t building models, it’s closing the adoption gap: making AI systems that evolve, scale, and earn trust from the start.

Customers are already using AI tools independently. The question is, how do you build AI systems that they turn to first?

​Speakers:

• ​Christine Foster, General Manager Generative AI and Automation, Experian

• ​Dawn Bloxwich, Senior Director, Responsible Development & Innovation, Google DeepMind

• ​Lily Dart, Director of Product Design (Security, FinCrime & Customer Operations), Monzo

• ​Sarah Gold, Founder and CEO of Projects by IF

• ​Chaired by Lord Richard Allan, Member of House of Lords

​At this panel event, we’ll explore how to:

• ​Avoid the “fail fast” trap and make steady, accountable progress

• ​Build trust into every layer of your system

• ​Ensure adoption translates into measurable organisational advantage

​Agenda

​17.00 - Speakers arrive for tech set up, drinks reception

​17.30 - IF keynote, presented by Sarah Gold

​17.45 - Panel starts

​18.45 - Panel ends

​18.45 - 20.00 - Food & drinks

Please note that a ticket doesn't guarantee entry. Please arrive promptly to secure your spot.

​Hosted by IF 

​For 10 years, IF has been helping large organisations build customer-facing services that scale safely, earn trust from the start and deliver long-term impact.

​We prototype, test, and launch AI products and services that people believe in and want to adopt, while helping organisations change the way they work in the AI age. That’s how AI turns from a risky bet into a long-term advantage.