TruNorth Presents: The Business of Experiential

​​𝙏𝙝𝙚 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙤𝙛 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙩𝙞𝙖𝙡

​𝙃𝙤𝙨𝙩𝙚𝙙 𝘽𝙮 𝙊𝙣𝙚 𝙏𝙞𝙢𝙚𝙨 𝙎𝙦𝙪𝙖𝙧𝙚 𝙉𝙔𝘾

​May 7, 2026

​The 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙤𝙛 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙩𝙞𝙖𝙡 is a premier gathering of brandside marketers, select agency leaders, and industry innovators shaping the future of experiential marketing. Hosted at the top of the iconic 𝙊𝙣𝙚 𝙏𝙞𝙢𝙚𝙨 𝙎𝙦𝙪𝙖𝙧𝙚, (𝙝𝙤𝙢𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙-𝙛𝙖𝙢𝙤𝙪𝙨 𝙉𝙚𝙬 𝙔𝙚𝙖𝙧’𝙨 𝙀𝙫𝙚 𝙗𝙖𝙡𝙡 𝙙𝙧𝙤𝙥) this event brings together decision-makers with real budget authority and a shared commitment to advancing the discipline of experiential.

​​The program explores the full spectrum of modern experiential marketing, including the most important themes shaping the industry today. The agenda is set:

​1:00 PM - Doors Open

​1:15 PM - Welcome/Light Bites & Refreshments

​2:00 PM - The New Canvas of Experiential

​2:30 PM - Powering Experiences Through Fandom

​3:00 PM - How Amex Uses Brand Experiences as a B2B Growth Engine

​3:30 PM - Where Experience Meets Commerce

​4:00 PM - Events to Ecosystems: How Brands Win

​4:30 PM - Live Podcast: "In The Unlikely Event"

​5:00-7:00 PM - Cocktail Hour & Networking VIP Building Tours of NYE Ball

​​All culminating in a forward-looking view of how experiential marketing continues to evolve as a core driver of modern brand strategy.

​​With expert panels, immersive experiences, exclusive tours, and curated networking alongside cocktails and bites, the event is supported by leading partners and sponsors from across the experiential ecosystem including FGPG, Inspira Marketing Group, Expand International, Highmark TechSystems New Tradition, Elevate and more to be announced....

​​Whether you’re a brandside seasoned experiential leader or looking to elevate your strategy, the 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙤𝙛 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙩𝙞𝙖𝙡 offers the insights, connections, and inspiration to help you build smarter, more impactful programs.

​​𝙒𝙚𝙡𝙘𝙤𝙢𝙚 𝙩𝙤 𝙩𝙝𝙚 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙤𝙛 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙩𝙞𝙖𝙡.

​​ 📌 If you are not a brand-side marketer or do not fall into the approved attendee categories, you may still be able to participate as a sponsor.

​​For sponsorship opportunities, please contact Jeff Fortmann at [email protected].