Build With, Not For: Community Strategies for Product Innovation
Join us for an insightful session with Ruthie Berber, Director of Community & Brand at Grow Therapy, as we explore how communities can fuel smarter product innovation. Ruthie will share proven frameworks and real examples of how community insights can guide product decisions, strengthen collaboration between community and product teams, and create solutions that truly serve your customers.
Whether you’re building new features, scaling engagement, or aiming to bring your customers into the heart of your product journey, this talk will offer practical ways to co-create value and transform your community into an innovation partner.
Key takeaways for you:
💬 Bridge the gap between community and product: learn how to build an aligned strategy that connects customer feedback to actionable product improvements.
🧠 Unlock the power of insights: explore systems and rituals to capture, analyze, and share community insights that drive better business decisions.
🚀 Drive adoption through collaboration: discover how to co-create with your community to boost advocacy, trust, and long-term product success.
This session is ideal for community managers, product leaders, and customer success professionals eager to build stronger cross-functional collaboration and create more human-centered products.
Event date/time:
🗓️ Wednesday, December 3rd, 2025
🕓 4:00 PM GMT / 11:00 AM EST
About Ruthie Berber:
Ruthie is a results-driven, people-oriented marketing & community leader with over 13 years of cross-functional experience, largely in B2B SaaS, building and scaling teams & programs from 0 to 1, and driving 3X community growth and engagement. Ruthie studied Communications & Psychology at Tel Aviv University, then spent the majority of her career driving growth from series A through F at upstart tech companies.
She is currently the Director of Community at Grow Therapy, a mental health platform & marketplace for accessible care. Her team focuses on the engagement, retention, and elevation of their 17K+ providers through online community, programming, virtual & in-person events, and clinical enrichment opportunities.
Professionally, Ruthie is known for being a ‘capital C’ Community builder, collaborator, and dot connector. Outside of Grow, Ruthie spends her time leading the NY Chapter for global non-profit Women In Innovation:WIN, as the Director of NY Chapter for community professional network Led by Community, and as a local captain facilitating meetups for the old girls club.
Ruthie is on a mission to empower and inspire community-led growth across mission-driven businesses and organizations, with a particular focus on mental health & women oriented spaces, leveraging her expertise in community management, growth marketing, and branding. Other than that, she loves to chat about all things community, fantasy fiction books, reformer pilates, broadway shows, and foodie spots around the city.
This session is part of the Talks & Pros Series from Led by Community, hosted by Francisco Opazo.
We’re excited to have Gainsight as our sponsor—supporting this series and empowering community teams worldwide with tools to build connection, engagement, and growth.