Unleashing Growth: Aligning Sales, Marketing, Product & Client Services
About the Session:
In fast-scaling B2B tech teams, sales, marketing, product, and client services often operate in silos—causing finger-pointing, eroded trust, and hits to unit economics like longer sales cycles, higher CAC, and rising churn.
This 1-hour session shares practical tactics to break those barriers and unlock aligned growth, drawn from experience across startups and Fortune 100 companies. You'll get:
A simple framework to diagnose cross-functional breakdowns
Examples of promise-vs-delivery mismatches and their real costs
Ready-to-use tools: alignment rituals, shared metrics, quick communication cadences
Attendees will also receive a complimentary 15-minute self-assessment to quickly reveal whether your trust infrastructure is accelerating or undermining growth—complete with your Trust Maturity level and prioritized insights.
About the Host:
I'm Christine Alemany, and I help B2B companies break through growth inflections: extended sales cycles, rising CAC, and churn that quietly erodes unit economics and momentum.
The root issue? The gap between what the company promises and what customers actually experience.
Teams blame each other: Client Services for product shortfalls, Product for Sales overpromising, Marketing for lead quality, Sales for execution—while trust and brand reputation erode in the background.
Through fractional leadership, targeted sprints, workshops, and keynotes, I've stepped in to close those gaps—driving 3x growth in multiple cases and contributing to five successful exits. Whether accelerating portfolio performance, protecting value creation, or unlocking predictable scaling, the outcome is stronger cross-functional alignment, better retention, and faster progress to the next milestone or liquidity event.
I've seen this pattern repeat across emerging growth and enterprise companies. The ROI from fixing it is massive.