FROM FOOTBALL TO FOOTBALL - Sports Marketing Summit
Jung von Matt SPORTS & BDX MEDIA bring together leading voices from brands, sports, and culture at the House of AI in San Francisco.
This summit explores the next era of sports marketing in the U.S. and highlights concrete activation opportunities on the road to the 2026 FIFA World Cup. Keynotes, brand insights and interactive networking formats create a high-level environment for meaningful exchanges with top decision-makers.
12:00-12:30 - BDX x JvM SPORTS Welcome Keynote
Alex Benton (VP Jvm Sports Los Angeles)
Benjamin Diedering (Founder BDX MEDIA)
12:30-12:50 What brands can learn from Creator Communities.
Grace Ling (Design Buddies, Lifestyle Tech Creator)
Hosted by Laura Diedering
12:50-01:20 adidas: The legacy, the ambition and the U.S. market
Intimate conversation with Horst Bente (adidas, ADLegacy)
Hosted by Benjamin Diedering
01:20-02:00 Networking & German BBQ
02:00-02:40 How far can sports scale before Culture Breaks?
Tom Julian (Bundesliga International)
Isabelle van Coevorden (Seattle Seahawks, Director of International)
Mitja Lafere (TV Host, NFL Germany)
Hosted by Alex Benton
02:40-03:10 Global Fans, Different Playbooks
Ryan Huzjak (Pittsburgh Steelers, SVP Business Operations)
Marc Lingenhoff (Borussia Dortmund, MD Americas)