Content in the Age of AI
Everyone has access to AI. Everyone is creating more content.
The real question is How do you create content that actually performs when everyone is using the same tools?
At this DC Marketing Tech Talks session, we’re going beyond prompts and tools and getting into what actually matters now:
How to build a content strategy that doesn’t fall into the “AI slop” trap
How AI and search engines are actually evaluating and surfacing your content
How to distribute and structure your content so it reaches the right audience and drives results
What This Session Will Cover
This session is designed as a focused, three-part experience, with each speaker taking a different angle on what it really means to create content in an AI-driven world.
We’ll start with Tara L. Finney, who brings a strategic lens shaped by over two decades of building content programs across B2B and B2C. Tara will walk through how to build a content strategy that aligns with your business goals, reflects your brand, and resonates with your audience.
From there, Stephen Hart will shift the focus to what happens after the content is created. Because even strong content fails if it doesn’t reach the right people. He’ll walk through how to structure your content ecosystem so it can be distributed effectively, reused across channels, and scaled without requiring constant output or burnout.
We’ll close with Alex Lindley, who will take the conversation into how content is actually being evaluated today. As AI becomes a gatekeeper for discovery, it’s no longer just about what you publish, but how it’s interpreted. Alex will unpack how AI and search systems read, assess, and surface your content, giving you a clearer understanding of what drives visibility in an AI-influenced search landscape.
This is a practical discussion about how to create content that shows up, gets read, and supports real business growth in a world shaped by AI.
If you’re a marketer, founder, or content leader trying to figure out how to stay relevant in an AI-saturated world, this is the conversation you need to be in.
Presented by DC Marketing Tech Talks (Website | LinkedIn | Meetup)