

The Zero Prize Launch: For a Pollution-Free India
About the Zero Prize
The Zero Prize is a ₹5-crore, results-based national innovation challenge designed to reward verified, measurable reductions in air, water, and land pollution. Inspired by global models such as XPRIZE and Earthshot, the Zero Prize shifts India’s environmental action ecosystem from intent-based funding to outcomes-linked impact, aligned with national missions such as NCAP, Swachh Bharat Mission, Namami Gange, and Mission LiFE.
Purpose of the Launch Event
The launch marks the formal national announcement of the Zero Prize and aims to:
● Signal a new accountability-driven approach to pollution mitigation in India
● Bring together policymakers, industry leaders, and the media around a shared national challenge
● Position the Zero Prize as a credible, governance-led platform for scaling real solutions
● Initiate a public conversation on how results-based incentives can accelerate pollution reduction
Programme Agenda
For more details contact Ms. Jennie J - +916380712292