Beyond Search: Shaping Visibility and Trust in the Age of Generative Systems
Join us for a morning session at the Merantix AI Campus, starting with a keynote by Andrew Hornstra (Future Today Strategy Group) exploring how the emerging Model Web is redefining human-machine interaction.
Following the keynote, ERGO and ECODYNAMICS will unveil their insights from their large-scale study on Generative Engine Optimization (GEO) with more than 30K data points and share their findings about key drivers shaping visibility within large language models and how these insights are being implemented in a corporate context.
Subsequently, we’ll discuss in a cross-disciplinary expert panel what the next generation of search means for design, trust and decision-making, and how organisations can adapt their strategies as discovery becomes increasingly model-mediated and agentic.
AGENDA:
09:00 – 09:15 Arrival & Breakfast
09:15 – 09:30 Opening Keynote: The Future of Web (Andrew Hornstra, Future Today Strategy Group)
A futuristic perspective on the rise of the mode web and what it means for how we discover and decide
09:30 – 10:00 Study Spotlight: Generative Engine Optimization (ERGO Group AG & ECODYNAMICS)
Key insights from 30K data points on what drives visibility and discovery in LLMs and how insights are being implemented in a corporate context
10:00 – 10:45 Panel Discussion: Beyond Search: How Generative Systems redefine Visibility, Trust and Human Interaction
Malte Landwehr (CPO & CMO of Peec AI)
Flavio Bezerra (Principal & Head of Design for EMESA at BCGX)
Luisa Schmolke (Innovation Developer at ERGO Group AG)
Hamidreza Hosseini (CEO ECODYNAMICS GmbH)
Moderation: Georgina Neitzel (Head of Innovation Lab, ERGO Group AG)
10:45 – 11:15 Networking
️Door close at 09:15 sharp! Arrive before then.
About your hosts
ERGO is one of Europe’s leading insurance groups, offering a comprehensive range of insurance, provision, and service solutions to customers in more than 25 countries. Through initiatives like its LLM Search Study, ERGO explores how emerging technologies such as AI and generative systems are reshaping industries, customer experience, and communication.
In the heart of Berlin, the Merantix AI Campus is home to 80+ AI teams and hosts 300+ events a year. Part of Merantix, driving Europe’s AI future since 2016, the Campus is where the brightest and most ambitious founders, operators, engineers, industry leaders, and investors come together to shape next-generation AI infrastructure and applications across industries.