SheSays Amsterdam presents FAILING FORWARDS
We’ve all been there. The pitch that flopped. The project that went sideways. The boss from hell. At Failing Forwards, we’re shining a light on the moments that didn’t go to plan - and the powerful lessons that came from them.
Join us for an evening of real talk, resilience and redemption as our speakers share their biggest professional and personal f*ck-ups - and how those experiences shaped their success.
💡 What to expect:
Candid stories of career chaos, creative risks and lessons learned the hard way
Honest conversations about failure, fear and bouncing back
Tools to reframe mistakes as growth opportunities
Inspiration to take bold risks and trust yourself (and the process)
🔥 Why come?
Because no one gets it right all the time - and that’s exactly how we grow. Leave this event feeling braver, wiser and ready to embrace your next challenge head-on.
🎟️ Grab your ticket for Failing Forwards on 19 November at Equals and join the SheSays AMS community for an evening of inspiration, learning and letting go.
🗣️Who you’ll hear from
Kremena Yordanova, Advisory Board Member, Fractional CMO, facilitator, speaker.
Kremena is also a proud aunt who believes in leading with heart and humour. With two decades in global marketing and conscious business leadership, she helps purpose-driven brands and founders grow with integrity, creativity, and resilience. Blending brand strategy, mindfulness, and real-world wisdom, she guides leaders through change and challenge with a little more grace. Her work celebrates authentic leadership and reminds us that failure isn’t the opposite of success — it’s the path that makes it real.
Nathalie Lam, Global Brand Marketing Director at Philips.
Nathalie is also mother to a 21-year-old daughter and a 22-year-old son. Born from a deep personal passion and a bicultural background, she amplifies the impact of diversity, equity, and inclusion through high-impact programs at Philips and leadership in the BVA. Her work on Brand and Sponsorship campaigns has been honoured with Cannes Lions, SponsorRing, SABRE, and Wommy Awards. Nathalie treats work as continuous enrichment, believing true growth requires courage to fail, push boundaries, and step beyond the comfort zone.
Nicola Cloherty, Energy Recalibration Guide and Body-Led Business Coach.
Nicola helps people realign their energy to create harmony in how they live, work, and lead — with clarity, creativity, and flow. Her work blends the practical with the soulful, weaving functional energetics, Human Design, astrology, and emotional intelligence. With 20+ years’ experience in business, marketing, and mentoring creatives, Nicola believes that when we recalibrate our inner world, the outer world transforms. Through 1:1 coaching and facilitation, she helps clients release old patterns and create rhythms that sustain success without burnout.
At the end of the event, we’re hosting another “🎤 Minute Spotlight”—a space for our community to announce their upcoming events and initiatives. Practice your extended elevator pitch. Share your services. Connect with potential clients and collaborators. Pitch a job opening. Let’s support and amplify each other! 3 women get 1 minute at the end of the keynote presentations.
About SheSays AMS
SheSays is the first – and largest – global network for creative women and non-binary people, with 55+ chapters worldwide. It’s an award-winning non-profit organisation focused on engagement, education, and advancement. The Amsterdam chapter was formed in 2013. We lift as we climb.
About Kerrie Finch
Kerrie Finch is a speaker, stage MC, event host and moderator. As a strategic communications expert focused on creativity and tech innovation globally, Kerrie works with brands and leaders to polish their positioning and to become thought leaders. She is the founding insurgent of SheSays AMS, the country rep for the Cannes Lions International Festival of Creativity, and an alumni of Wieden+Kennedy.