Hoops & Icons - 2026
It’s 2026 and Hoops & Icons is back!🏀🔥
Presented by The Players Company in partnership with the legendary Drew League.
Join us on February 12th starting @ 6pm at Hollywood Park in Inglewood, California to experience the All-Star energy without the All-Star price tag. This incredibly exciting annual event during NBA All-Star Weekend in LA, will be completely free as always, and better than ever featuring a special guest appearance from NBA Champion & Hall of Famer Paul Pierce.
Come watch top names in basketball, entertainment, and social media compete in our signature events, as you eat, drink, enjoy and cheer on your favorites. This is the one night where the entire community gets VIP access!
What You’ll Experience
Doors open @ 6pm sharp and we’ll be going strong until 9pm with can’t miss entertainment!
🏀 5x5 Celebrity Game — Influencers, athletes, and celebrities battle it out with Paul Pierce as a special guest coach
🎯 3-Point Shootout — Elite shooters competing for bragging rights
🔥 Dunk Contest — World-class dunkers delivering jaw-dropping performances
🎪 Festival Atmosphere — Food trucks, drinks, local vendors, and hundreds of fans
🏆 Presented with The Drew League — LA’s most iconic, pro-am league elevating the competition and the game
Why Hoops & Icons?
Official All-Star events can cost $300–$1,500+ and many VIP experiences are locked behind paywalls. Hoops & Icons changes that, giving families and fans a high-energy, unforgettable All-Star night without spending a dime.
Past guests have included Keith Lee, Hannah White, and Terrell Owens and this year is bigger than ever!
The Players Company
The Players Company is an athlete-founded organization committed to helping athletes and investors achieve their full financial potential. We provide the tools, resources, education and opportunities needed to grow, manage and sustain generational wealth. We are a collective of athletes and investors aimed at empowering our community through financial education, sports and venture-focused media events, and access to exclusive investment opportunities.