

Beauty in Balance x Non-Obvious Fireside Chat: Turning Passion Into Profession
Your passion is not a hobby. It's a business waiting to happen.
Beauty in Balance and Non-Obvious are partnering to bring that vision to life with an evening of community, conversation, and real talk about making creativity profitable.
The evening kicks off with an open networking reception for creators, founders, and entrepreneurs, followed by an intimate fireside chat where Alisha Gupta sits down with Rohit Bhargava to get into what it really takes to turn your passion into your profession. This will be followed by a panel featuring:
Alisha Gupta: Founder of Beauty in Balance, a community platform dedicated to empowering multi-hyphenates to build businesses rooted in their passions.
Rohit Bhargava: Author, 12x SXSW keynote speaker, Georgetown professor, and the guy who literally wrote the book on non-obvious thinking.
Stefania Marzelia: Built Sips, a Chicago-based café-quality coffee brand, from behind the bar to 1M+ followers and 20M monthly views. Zero paid ads. All organic.
Nisso Ulmasova: Real estate pro turned creative entrepreneur who built Meet Your Neighbor Chicago into a full ecosystem of curated events, meaningful connections, and local business love.
Jyoti Chand: Author of Fitting Indian, founder of nightgown brand Jotes, and the voice in the motherhood space that says what everyone else is thinking.